Hitch-Hiker Manufacturing is the premier manufacturer of custom built food concession trailers. located in new middletown, ohio, They were established in 1969 and have served the amusement industry for over 50 years.
My Role: Marketing and Design Director
Work Features: Digital ads for paid search and social media; designing white papers and one pagers, social media graphics, presentation graphics, and event signage and graphics/backdrops.
Website Development
The website's design was revamped to highlight product showcases, utilizing assets created through Illustrator and Photoshop. The result is a visually appealing interface that enhances user engagement. The use of Wix as the development platform ensures owner ease of use.
Timeframe: 2-3 months
Goal: Improve User Experience and Responsiveness.
Within the 2-3 month timeframe, the revamped Hitch-Hiker website witnessed a notable increase in user engagement and responsiveness. Analytics tools were utilized to track the positive impact on conversions and overall user satisfaction.
"The redesigned Hitch-Hiker website by Jessica perfectly captures our brand essence. The improved user experience and product showcases have significantly contributed to increased engagement and our client satisfaction." - Holly Swartz, VP
Digital Marketing
Email marketing plays a pivotal role in maintaining communication with clients. Utilizing assets built through Illustrator and Photoshop, visually appealing emails are crafted. These emails, developed and utilized in HubSpot, serve as a tool to update clients on product progress, share client testimonials, and showcase upcoming products.
Content marketing involves creating valuable and relevant content to attract and engage the target audience. Blog posts, articles, and social media content are strategically developed to align with the brand's messaging and provide valuable insights to clients. Content assets are created using Illustrator and Photoshop, contributing to a cohesive brand narrative.
Timeframe: Ongoing
Goal: Position as a Thought Leader and Set Industry Trends
Results: 40% increase in social media shares; 30% increase in email open rates; 28% increase in website conversions.
Ensuring direct communication in digital marketing posed challenges, which were addressed by streamlining processes through the use of HubSpot. The combination of HubSpot and Wix provides an integrated solution for effective client outreach.
Product Artwork design
Hitch-Hiker trailers have been around for over 50 years and are known for their artwork. I was able to take a project design from initial ideation with the client vision and turn it into the final creation of product artwork designs, ensuring a seamless journey towards the final product print files.
Artwork Conceptualization
Below is a mockup of graphics awaiting approval.
Videography
Video content became a cornerstone of the content strategy, complementing traditional text and image-based elements. From product showcases to unit feature promotions, the videos played a pivotal role in conveying the brand's identity and creating a compelling narrative.