Marketing Communication Plan developed for: Facebook
As a 2022 American Advertising Federation member, I was able to lead a team in developing a Marketing Communication Plan regarding the MetaQuest2 Headset of the National Student Advertising Competition.
This marketing communication plan is a strategic document that outlines the goals, target audience, messaging, and channels to be used in promoting the Meta Quest 2 by facebook. It serves as a roadmap for effectively conveying key messages to the intended audience and achieving marketing objectives.
their goal: make their product a necessity for students in college
The plan includes an analysis of the target market, competitor research, a positioning statement, and a detailed outline of promotional activities. It also encompasses the selection and integration of various communication channels such as advertising, public relations, social media, and more.
This marketing communication plan helps ensure consistent and cohesive messaging across all channels to maximize reach, engagement, and ultimately drive desired customer behavior and business outcomes.
